Configuring your practice domain and email account will improve the deliverability of your emails, increasing the chance that any marketing emails you send to your patients will arrive in their inbox and not end up in junk/spam or never reach them at all.

Spoofing, Phishing and Spam

Email providers are continually increasing security measures and implementing features to protect their users' email inboxes from being inundated with junk emails. These standards are great at catching and segregating emails that fall into these categories; however, these standards can mean that your marketing content doesn't arrive in your patients' inboxes. There are measures that can be taken to improve the deliverability of your marketing emails, which we will cover in this article.

⚠️ Note: For full details of all the options available for your practice domain, please request this information from your provider, Web, or IT support.

Campaign Plus

This EXACT feature is used to send marketing communications to patients from your practice email address. Due to the improved number of emails sent utilising your email address as the sending account.

⚠️ Note: Campaign Plus utilises Amazon Web Services (AWS) to handle email communications. 

The settings that control this include:

DKIM

This protects domains from spoofing by authenticating email domains with a DKIM signature.

DMARC

This tells receiving email servers (your patients' email accounts) what to do with emails that don't pass SPF or DKIM authentication, with options from reject, quarantine, or deliver the message.

SPF

This helps to prevent outgoing emails from being marked as spam by receiving email servers. This is achieved by adding an SPF record to your domain.

💡 Tip: Our patient communications team will verify your email account in AWS when configuring your Campaign Plus account. When verified, they will supply you with the required domain settings outlined above for your web or IT Support to configure your email account.

Amazon Simple Email Service

A detailed guide for configuring your email account with your required domain settings is attached to this article.

Email Domains

The configuration options of email accounts vary by email provider and by the type of email account you are using.

Free Domains

These have the lowest level of configuration and will use a generic domain such as @gmail.com. Other limitations will also be in place for these email accounts, such as sending limits and stricter sending rules.

Unique Domains

Ideal for businesses, due to an increased level of configuration, sending options and personalisation (such as your practice email address containing your business name).